Blog: time spent

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Welcome to the era of attention inflation

Cover image for Welcome to the era of attention inflation
Perry Gresham
The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to return to real life activities at the expense of digital entertainment.
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The average gamer plays more than one hour per day, as time spent takes centre stage

Cover image for The average gamer plays more than one hour per day, as time spent takes centre stage
Karol Severin
Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game spending, subscription services, and interactive digital worlds that have become venues for experiences way beyond just gameplay in its traditional sense.
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