Blog: Lord of the Rings

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI cannot replace creators… and the proof, surprisingly, is books

Hanna Kahlert

17 Apr 2024

Fandom

Creator economy

AI

The asset-class-ification of entertainment has tended to reduce art to content made only to ensnare views, which lends itself to generative AI uptake. However, in a digital economy increasingly looking...

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Amazon demonstrates the viewing power of proven content IP

Tim Mulligan

7 Sep 2022

Strategy

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe...

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Hate-watching: The rise of contextual consumption

Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

Netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

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Lockdown & Dragons: Fantasy proves the fandom effect

Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

Fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...

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