Lord of the Rings blog by MIDiA Research

Blog: Lord of the Rings

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Amazon demonstrates the viewing power of proven content IP

Blog post by Tim Mulligan

7 Sep 2022

Strategy

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe...

Hate-watching: The rise of contextual consumption

Blog post by Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

Netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

Lockdown & Dragons: Fantasy proves the fandom effect

Blog post by Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

Fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...