Blog: Michael Jordan

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What the Charlotte Hornets sale says about sports fandom in 2023

Tim Mulligan

20 Jun 2023

Charlotte Hornets

Michael Jordan

basketball

Basketball icon Michael Jordan isselling his majority ownershipin the Charlotte Hornets in a deal estimated to be valued at $3 billon (via ESPN ). This figure is more than ten times the $275 million Jordan initially paid for his majority stake in the NBA franchise back in 2010.

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DraftKings is making its own strategic bet on the rise of the US sports betting market

Alistair Taylor

19 Nov 2020

DraftKings

Sportsbook

betting company

US-based sports betting company DraftKings’ stock value has grown 11% following a strong third-quarter performance in which its revenues increased 98% year on year (YoY) to reach $132.8 million, up from $67 million in Q3 2019.

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Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Alistair Taylor

27 May 2020

AFL

Australian Rules Football

basketball

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island , the NRL to ferry players to and from games, and the WWE performed to empty arenas .

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The Last Dance – ESPN Raining Threes

Alistair Taylor

18 May 2020

Adam Silver

bundle

Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

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