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Why Amazon is now poised to disrupt the Indian sports broadcast landscape

Cover image for Why Amazon is now poised to disrupt the Indian sports broadcast landscape
Srishti Das
The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary) faces competition from an unlikely nascent content distribution partnership between Amazon and Sony Picture Networks India (SPN).
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