Blog: Eleven Sports

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Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19
Alistair Taylor
The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.
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Amazon One - Family Christmas Nil

Alistair Taylor
Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The EPL has long prioritised revenue over reach when entertaining rights bids, but this legacy approach is approaching an inflection point; its addressable audience is ageing, increasing the importance of striking a distribution deal with a digital outlet in order to target younger demographics.
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Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert
Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from regionally established SVOD services with more varied offerings to tech majors waiting in the wings to buy up the biggest rights before moving onto the scene.
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DAZN Stepping Up Its Domestic Rights Offering – Insurgent come Enforcer?

Alistair Taylor
Having grown its portfolio for premium international and domestic sporting rights, DAZN is now starting to graduate from a disruptor into an established part of the landscape. Emphasised by its latest plan, aiming to snap up domestic Bundesliga rights in Germany for 2021–2025 (provided the terms are economically viable for the SVOD service), and thus significantly upgrade its German market value proposition.
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Sky and BT announce long term partnership for cross-supply of content

Cover image for Sky and BT announce long term partnership for cross-supply of content
Alistair Taylor
British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport through a single Sky TV subscription.
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