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How Taylor Swift has ushered in an era of direct distribution for media fusion

Cover image for How Taylor Swift has ushered in an era of direct distribution for media fusion
Tim Mulligan
Cinematic releases of music concerts are nothing new, with the likes of the Beatles Help! film of 1965 ushering in a new era of mass participation for global fanbases beyond the concert arena. When Covid shut down the live music scene in 2020-2021, there was a brief flurry of interest in delivering virtual concerts for fans seeking a proxy for the live experience that went on hiatus.
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Four Companies That Could Buy Spotify

Mark Mulligan
For much of 2016 it looked nailed on that Spotify would IPO in 2017 and that the recorded music industry would move onto its next chapter, for better or for worse. The terms of Spotify’s $1 billion debt raise (which mean that Spotify pays an extra 1% on its 5% annual interest payments every six months beyond its previously agreed IPO date) suggest that Spotify was thinking the same way too.
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