Blog: full stack media

After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming and the allure of consistent income that comes with the transition to recurring subscription revenue seems to have provided new impetus to the investment landscape around music-focused media.

Two key developments in digital media that MIDiA Research has addressed over the past year are the emergence of both full-stack media and the tech ecosystem. These shifts in the digital life have recently emerged to define many people’s purchasing and social lives online, and whilst they share similarities, it is important from a strategic perspective for those operating in the space to recognise the distinctions between the two: Tech Ecosystems Technology ecosystems are product platforms defined by the core components built into the platform by theirowners.