Blog: music pricing

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Streaming Music Pricing: Inelastic Stretching

Mark Mulligan

7 Feb 2017

music pricing

music subscribers

Music Subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue...

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Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Mark Mulligan

28 Oct 2016

International Pricing

music pricing

pricing

Spotify’s 2015 UK accounts painted a vibrant picture with both profits and above average Average Revenue Per User (ARPU). However, a little caution is required before assuming all the answers to the...

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The Music Industry Is Forcing Consumers To Choose Between Buying a Lexus And Taking The Bus

Mark Mulligan

28 Jan 2016

CÜR Music

digster

Innovation

It has been an eventful few days for the digital music market with developments such as the launch of a whole new breed of unlicensed Spotify clones using the APIs of Spotify and YouTub e, and with Spotify...

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