Reports

Cover image for State Of The Streaming Nation

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

Mark Mulligan

29 Jan 2016

Subscriptions Streaming Music Music Subscriptions

2015 was the year streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the commercial viability of the model right across the value chain, there is no doubt that momentum is now with streaming.

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Tim Mulligan

21 Jan 2016

YouTube Twitter music video

The music video has undergone a major transformation since its original conceptualisation in the 1970s and commercialisation in the 1980s. Originally a tool to drive sales, MTV transformed it into a product in its own right and then YouTube did the same thing for the digital era.

Cover image for MIDiA Research Predictions, 2016

MIDiA Research Predictions, 2016
Video Eats The World

Karol Severin, Mark Mulligan and Tim Mulligan

15 Dec 2015

Streaming Music Streaming video digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform existing models with a swiftness and totality not previously possible.

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The Mobile Web
The Lean Back Legacy

Karol Severin

14 Dec 2015

lean back Mobile content mobile web

Mobile is changing the face of web browsing with a sizeable portion of monthly unique website visitors having already migrated to mobile. This divides between those who visit sites from mobile apps and those who choose a mobile web browser instead. User data around this migration reveals significant differences between the type of consumer engageme...

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The TV App Revolution
Authenticated Channel Apps And TVE Strategy

Tim Mulligan

4 Dec 2015

apps cord nevers SVOD

Pay-TV is under assault from a pincer movement, on the one hand losing subscribers to cord cutting and on the other growth slowing due to cord-nevers (Digital Natives with no interest in subscribing to traditional pay-TV). Netflix, Amazon, Hulu and others welcome these consumers with open arms.

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Push Notifications
Vendor Landscape And Best Practices

Karol Severin

25 Nov 2015

app marketing notifications push notifications

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users.

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Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

25 Nov 2015

Subscriptions Streaming music bundles

In a few short years, telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured, telcos continue to invest heavily in music deals that are unlikely to ever deliver direct profit but that instead help drive metrics across th...

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Short Form Video Growth
The Rise Of Social Video

Tim Mulligan

16 Nov 2015

YouTube Online video Facebook

Since its launch back in 2005, YouTube has dominated online video with an audience winning combination of user generated content and corporate short form content. While YouTube is more successful in terms of brand recognition and video views than it has ever been, it now faces real competition from video newcomers Facebook and Snapchat.

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User Generated Broadcast
Live Streaming Video And The Mainstream Consumer

Tim Mulligan

30 Oct 2015

Online video Live video streaming User Generated Broadcast

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated Broadcast (UGB) apps have undoubted potential.

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Mobile Messaging Platforms
How Facebook’s Hedge Strategy Is Changing The Face Of Messaging

Karol Severin and Mark Mulligan

30 Oct 2015

apps mobile apps mobile

In just a few short years mobile messaging apps have become home to the largest group of digital audiences on the planet, with 4.8 billion cumulative monthly active users. Following websites and social networks, messaging platforms are emerging as the third phase of how audiences congregate digitally.

Cover image for Global Music Forecasts 2015-2020

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Mark Mulligan

23 Oct 2015

Subscriptions music sales Music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue terms. Indeed streaming still only represents 16% of all recorded music revenue but its growth is directly impacting virtually every other aspect...

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App Whales And Minnows
Segmenting Mobile App Buyers

Karol Severin

23 Sep 2015

ARPU mobile app economy app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy, accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked against that of free app users. However, it is not a binary equation.

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Variable Programming
How Online Video Is Shaking Off The Schedule Straightjacket

Tim Mulligan

21 Sep 2015

Netflix tv networks cord nevers

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply.

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Leo Morel

21 Sep 2015

Streaming mexico Latin America

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone penetration, Mexico has the foundations for becoming a key digital music market.

Cover image for Connected Home Audio Forecasts, 2015 to 2020

Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

Mark Mulligan

25 Aug 2015

Streaming Music Home audio connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player in the multi-room audio segment. Consequently incumbents of all shapes and sizes are rising themselves from their slumbers and entering the market i...

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The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Tim Mulligan

13 Aug 2015

Apple traditional tv companies tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

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Streaming Music Discovery
When The Journey Becomes The Destination

Mark Mulligan

31 Jul 2015

Streaming free Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far from setting the world alight, there was a clear case for YouTube views driving discovery which then led to sales. Fast forward to 2015 and digital sales are rapidly losing ground to streaming which in turn throws in...

Cover image for Global Video Forecast 2015-2020

Global Video Forecast 2015-2020
Subscriptions Come Of Age

Tim Mulligan

23 Jul 2015

smartphones broadcast cord nevers

2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth.

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Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

23 Jul 2015

YouTube Online video Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to do. The total number of videos viewed by Facebook users was 4 billion a day in April 2015, up from 3 billion only three months earlier.

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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Tim Mulligan

2 Jul 2015

US UK Sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older gene...

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