The State of the Video Creator Economy The road to one billion creators
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The video creator economy is entering a new stage of its development. Time spent creating content has plateaued, and key drivers behind the pandemic’s content creation boom are weakening. Growth now depends on AI tools to bring more first-time creators into the funnel and alleviate pain points blocking video creator progression. Creator tools providers will need to sharpen their focus on the bespoke needs of video creators as roles continue to fragment. Only by developing focused tools with AI’s support will the creator economy surpass one billion creators by 2032.
This report addresses these challenges head on by providing an all-encompassing analysis of the video creator economy, including video creator behaviour; market sizes and forecasts for software, hardware, number of creators and their income; plus, targeted analysis on AI and consumers.
Words: 9,454 Infographics: 17 Pages: 53
Companies and brands mentioned in this report: Adobe Creative Cloud, Adobe Express, Adobe Firefly, Adobe Firefly Boards, Adobe Premiere Pro, Amazon Fresh, Avid Media Composer, Blackmagic, Canva, CapCut, Canon, Chad Nelson, Channel 4, ChatGPT, Critterz, DaVinci Resolve, Darth Vader, Descript, Descript Underlord, Dhar Mann, Disney, DJI, Double Date Island, DuoLingo, Dude Perfect, ElevenLabs, Final Cut Pro, Fujifilm, GoPro, Google Gemini, Ideogram, Instagram, iMovie, iPhone, Ironmouse, Kajabi, Lionsgate, Luma AI, LumaFusion, Lumix, MidJourney, MrBeast, Nano Banana, Native Foreign, Netflix, Nikon, OpenAI, Panasonic, Pika Labs, Realme, Runway, Sony, Soundraw, The Dish, The Eternaut, Tinder, TikTok, Topaz Labs, Vertigo Films, Videndum, Vivo, Waitrose, WEBTOON, Xiaomi 15 Ultra, and YouTube