The state of AI and music How AI is reshaping creation, consumption, and value in the music industry

Several years into AI’s disruption of the music industry, the narrative is beginning to shift. What began as a “Wild West” moment, defined by lawsuits and existential debate, is slowly giving way to the first signs of structure, with recent major label earnings calls positioning AI-powered fan tools as central to future growth.

Yet the disruption is far from over. As the hype phase winds down, the next few years will determine how generative AI reshapes not just how much music is created, but how it is consumed, valued, and monetised.

MIDiA’s data-backed insights address three of the most pressing questions facing music industry leaders:

  • Who is using generative and assistive AI tools today, and how will that change over time?
  • How will generative music platforms impact listening behaviour and the value of music?
  • Beyond the risks, what opportunities are emerging for artists and music industry players?

This report provides clear frameworks for understanding the rapidly evolving relationship between music and AI, along with practical insights into where the real opportunities lie and how the industry should respond.