Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual lingua franca for the selfie-generation. Now part of Facebook and boasting impressive growth figures, it surprised many with its longevity and continues to embellish its established position as the premier destination for photographic content in the digital era.

Companies mentioned in this report:  Facebook, Facebook Messenger, Instagram, Snapchat, WhatsApp

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