Instagram User Profile Edging Towards Mainstream
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20,000 Foot View: Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual lingua franca for the selfie-generation. Now part of Facebook and boasting impressive growth figures, it surprised many with its longevity and continues to embellish its established position as the premier destination for photographic content in the digital era.
Key Findings
- Instagram’s audience young, with of users aged
- The app evolved from a predominantly young audience into a largely gender platform
- Instagram has adoption among younger consumers, with among year olds
- Instagram users strong digital native attributes, such free streaming watch YouTube and music for free)
- The platform geographically diverse with more than in Sweden, France and the
- Even in penetrated markets Instagram has high rates for under
- High user - million Monthly Active Users and million Daily Active Users - attest to its deeply audience
Companies mentioned in this report:Â Facebook, Facebook Messenger, Instagram, Snapchat, WhatsApp