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Pokémon Go User Deep Dive Life After The Hype

Report by Karol Severin
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20,000 Foot View:
With over XXX million downloads and XXX million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is still performing strongly. Although niche by overall digital measures, the Pokémon Go player user base has a sizeable foothold, and behavioural traits that make it a compelling addressable audience for digital content providers. 

Key XXX of UK consumers play Pokémon Go XXX of UK Pokémon Go players are XXX of UK Pokémon Go players are between XXX and XXX years old

  • Pokémon Go remains niche among Mobile Gamers, with only XXX playing the game every XXX of Pokémon Go players have made more than one in-app purchase within the game
  • Pokémon Go players are valuable paid content consumers, with XXX paying for more than three digital subscriptions, compared to XXX of all XXX of Pokémon Go players use three or more mobile messaging platforms monthly, compared to a XXX consumer XXX of Pokémon Go players follow four or more stories from brands or TV companies on Snapchat compared to XXX of consumer average and XXX of mobile gamers
  • Location-based ‘long-play’ games like Pokémon Go have the potential to accelerate smart watch adoption

    • Companies mentioned: Android, Apple, Google, King, Niantic, Pokémon, Pokémon Go, Snapchat, Spotify, YouTube

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