Pokémon Go User Deep Dive Life After The Hype

Already a client? Log in to read this report. Become a client or purchase this report.
20,000 Foot View:
With over XXX million downloads and XXX million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is still performing strongly. Although niche by overall digital measures, the Pokémon Go player user base has a sizeable foothold, and behavioural traits that make it a compelling addressable audience for digital content providers.
Key XXX of UK consumers play Pokémon Go XXX of UK Pokémon Go players are XXX of UK Pokémon Go players are between XXX and XXX years old
Companies mentioned: Android, Apple, Google, King, Niantic, Pokémon, Pokémon Go, Snapchat, Spotify, YouTube