Still recovering from post-pandemic aftershocks, the music creator economy now faces unprecedented disruption from generative AI. More people are creating than ever before (both as creators and consumers) and sounds, services, and software revenue is growing well (the latter boosted by generative AI). However, hardware sales are struggling and a new, post-computer, post-DAW, post-instrument future is looming. The consumerisation of creation points to a bright future, but disruption and innovation will be the watchwords. This report is the latest in MIDiA’s exhaustive and definitive assessment of the music creator economy, covering consumer creation, creator behaviour, generative AI, future formats, and market forecasts.
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Companies and brands mentioned: Ableton, ACE Studio, AIBeatz, Amazon, Anthropic, Apple, Arcade, Audacity, Audiomack,Axe I/O, BandLab, Beatport, Beatsource, BPM Supreme, CoSo, Distrokid, DJcity, DJUCED, Eleven Labs, Elgato, FL Cloud, FL Studio, GarageBand, Hercules, IK Multimedia, Image Line, iRig, iTunes, K.O. II: the champ edition, Lalas, Live, Logic, Moises, Murf, Native Instruments, Neural DSP, Output, PresSonus, Quad Cortex, rekordbox, Serato, Songstarter, Soundbetter, SoundCloud, Soundtrap, Splice, Spotify, Starmony, Stream Deck, Studio One, Suno, Teenage Engineering, Traktor, Traxsource, TikTok,Tuney, Tuttii, Universal Music, Voice-Swap, Waves Audio, and YouTube
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