Reports Entertainment and Fandom

Mobile Messaging Platforms The Mobile Experience Revolution

Karol Severin
Cover image for Mobile Messaging Platforms
PDF Synopsis Spreadsheet Presentation

Login here

MIDiA clients

Login here to view this report

Get full access to this report and assets

If you are interested this report, or related reports such as Mobile Messaging Platforms How Facebook’s Hedge Strategy Is Changing The Face Of Messaging, Profiling The Mobile Messaging App User Where Mainstream Mobile Users Are Heading and Video And Messaging Apps Engaging Tomorrow’s Audiences On Today’s Platforms get in touch today to enquire about a report bundle.

The 20,000 Foot View:

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With            billion cumulative monthly active messaging app users (compared to the            billion Android and            billion iOS devices) messaging apps are the smartphone killer app. In turn, they are helping smartphones transform into mobile-life-companion platforms. The new stage of mobile consumption is approaching fast and whatever your business, you need a strategy to be part of it else prepare to be left behind. This third report in MIDiA’s mobile messaging report series examines the underlying dynamics that are driving this evolution. Key Findings: 

  • In June            major messaging platforms had            billion            monthly active users globally
  • Asian messaging            account for            of global cumulative            active users
  • Facebook’s combined            messaging user base reached            billion            in July 2016
  • Apple and            are playing catch up in            and risk losing grip of            mobile app economy if more            experiences go via messaging apps
  • Apple is            iMessage into a fully-fledged messaging            with the introduction of iOS           
  • With            billion            Facebook and Tencent account for            monthly active users globally
  • Chinese economic            measures give its messaging behemoths            advantage
  • Apple and            find themselves under a threat            disruption from new innovative mobile           
  • Annual mobile            app monthly user growth decreased                       to            from June 2015 to            2016, yet messaging platforms still            over            billion new users
  • Mobile messaging            a revenue enabler, not generator
  • Digitally localized            are key to targeting messaging           

Companies Mentioned: Allo, Apple, Duo, Facebook, Google, iMessage, Instagram, KakaoTalk, Kik, LINE, Messenger, QQ, Skype, Slack, Snapchat, Telegram, Tencent, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, Whisper, Yik Yak, YouTube, Zalo