Mobile Messaging Platforms The Mobile Experience Revolution
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The 20,000 Foot View:
The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With billion cumulative monthly active messaging app users (compared to the billion Android and billion iOS devices) messaging apps are the smartphone killer app. In turn, they are helping smartphones transform into mobile-life-companion platforms. The new stage of mobile consumption is approaching fast and whatever your business, you need a strategy to be part of it else prepare to be left behind. This third report in MIDiA’s mobile messaging report series examines the underlying dynamics that are driving this evolution. Key Findings:
- In June major messaging platforms had billion monthly active users globally
- Asian messaging account for of global cumulative active users
- Facebook’s combined messaging user base reached billion in July 2016
- Apple and are playing catch up in and risk losing grip of mobile app economy if more experiences go via messaging apps
- Apple is iMessage into a fully-fledged messaging with the introduction of iOS
- With billion Facebook and Tencent account for monthly active users globally
- Chinese economic measures give its messaging behemoths advantage
- Apple and find themselves under a threat disruption from new innovative mobile
- Annual mobile app monthly user growth decreased to from June 2015 to 2016, yet messaging platforms still over billion new users
- Mobile messaging a revenue enabler, not generator
- Digitally localized are key to targeting messaging
Companies Mentioned: Allo, Apple, Duo, Facebook, Google, iMessage, Instagram, KakaoTalk, Kik, LINE, Messenger, QQ, Skype, Slack, Snapchat, Telegram, Tencent, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, Whisper, Yik Yak, YouTube, Zalo