With anticipation for the long-awaited release of Grand Theft Auto VI (GTA VI) at an all-time high, speculation around various aspects of the game, particularly its price point, has become widespread. Since the game’s announcement, speculation has suggested a base edition price of $100, sparking industry-wide debate about the future of AAA game pricing.
This report identifies the optimal price point for GTA VI among general consumers and explore how different consumer profiles, based on the interest levels of gamers, influence overall willingness to pay. While GTA VI serves as the anchor for this research, the findings offer actionable insights for AAA developers and publishers, helping them better understand pricing thresholds and segment-specific demand for premium editions across upcoming titles.
Key data in this report
- This report presents data from MIDiA’s games pricing model
- This report presents key metrics and consumer insights regarding consumer demand, willingness to pay, and optimal pricing for the video game Grand Theft Auto VI
- The model is based on data from our Q3 2024 Artist Tracker and Pricing survey, fielded in US, n=2,009
Words: 3,932 Pages: 27 Infographics: 8
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