Candy Crush, Clash Of Clans And The Future Of Mobile Games From Silos To Ecosystems

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20,000 Foot View:

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often struggle with conversion to payment as well as a regular production of hits to retain momentum in the long term. At the same time, growing mobile behemoths like Tencent and Facebook are looking to integrate popular mobile experiences into their all-encompassing mobile ecosystems. This makes games companies acquisition targets for these growing platforms and could disrupt the current dynamics of the app economy.

Key Findings:

       of consumers play Candy Crush Saga weekly        of consumers play Clash Of Clans Weekly        of Candy Crush weekly players are female, while        of Clash of Clans players are male
• The majority        of Candy Crush players are        years or older, while the majority        of Clash of Clans players are below        years old
       of Candy Crush players are        years old or more
• Clash of Clans has a higher concentration of high app spenders than Candy Crush
• Messaging platforms will emerge as an additional distribution platform for games, and in some instances messenger platforms will even by games publishers

Companies Mentioned: Activision Blizzard, Apple, Amazon Prime, Candy Crush, Clash Of Clans, Clash Royale, Facebook, Glu Mobile, Google King, QQ, SoundCloud, Spotify, Supercell, Tencent, WeChat, YouTube, Zynga