Candy Crush, Clash Of Clans And The Future Of Mobile Games From Silos To Ecosystems

Karol Severin

August 2016

Though mobile games differ largely by genre, demographics and business models, most share the status of social connector and cultural identifier. Much like music companies, mobile gaming companies often struggle with conversion to payment as well as a regular production of hits to retain momentum in the long term. At the same time, growing mobile behemoths like Tencent and Facebook are looking to integrate popular mobile experiences into their all-encompassing mobile ecosystems. This makes games companies acquisition targets for these growing platforms and could disrupt the current dynamics of the app economy.

Companies Mentioned: Activision Blizzard, Apple, Amazon Prime, Candy Crush, Clash Of Clans, Clash Royale, Facebook, Glu Mobile, Google King, QQ, SoundCloud, Spotify, Supercell, Tencent, WeChat, YouTube, Zynga

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