AI tools pose a risk to the hardware funnel by becoming the go-to toolkit for beginners and a substitute for recorded footage. With AI providing solutions at every stage of the video creator workflow, hardware must fight to justify its need. Especially because AI makes it easier for all creators to produce professional-grade content. By focusing on creator values and benefits over features, hardware companies can mitigate disruption by reinforcing and expanding their need among live streamers as well as intermediate and advanced creators. With AI tools forging a new creative lane, hardware companies must deploy software tools that maximise their hardware’s strengths to safeguard their future. This report provides analysis of hardware workflows, AI workflows, hardware penetration among beginner, intermediate, and advanced creators, creator perspectives on AI tools, and the global audience of video creators.

Key data and insights in this report:

• How AI tools are redefining video creator workflows – video hardware workflow and AI and software only workflow
• The biggest threats and opportunities that AI tools pose to video creator hardware, by sophistication
• Differentiators between the way in which beginner, intermediate, and advanced creators feel towards using generative AI tools 
• How AI tools are going to disrupt video creators’ careers, by sophistication

This report sources data from:

• MIDiA Research Video Creator Tools Survey 05/2024 n =240
• MIDiA Research User Forecasts 2020 - 2031

Words: 4333 Pages: 20 Infographics: 4

Companies and brands mentioned: Adobe Creative Cloud, Adobe Premiere Pro,Boords, ChatGPT, ElevenLabs, Google NotebookLM, Lionsgate, Luma AI, Microsoft, MidJourney, OpenAI, Runway, Sony, Sony Creator’s Cloud, Sora, Suno, Synthesia, trumporbiden2024, Twitch, Tyler Perry, VEED, and vidIQ