Brazil Video Market Country Profile Social Video and Pay-TV Vie for Dominance
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Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless, traditional media such as free-to-air and pay-TV still have a major presence among Brazil’s cultural habits. Moreover, in the last decade, the country experienced a reduction in social inequality, bringing a large swathe of Brazil’s lowest income classes into the consumer market, in turn contributing to the development of the digital video market.
Companies Mentioned: Amazon, Band, Facebook, Netflix, Porta Dos Fundos, Rede Globo, Rede TV, YouTube