Video Consumer Trends In The UK An Increasingly Diverse Consumer Landscape
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20,000 foot view:
UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging platforms are also playing a bigger role than ever. of UK consumers now use three or more messaging platforms on a monthly basis. Although none of these messaging services has yet individually reached mainstream adoption, their penetration across all demographics and the centrality of video to the messaging app experience means that video providers have to pay close heed.
Key Findings
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of all UK consumers use three or more different messaging apps every month
of UK consumers follow four or more Snapchat stories per month
of UK consumers watch four or more Instagram videos a month
of UK consumers use YouTube’s in-app video sharing feature
of UK consumers now subscribe to more than one video service
- Twice as UK consumers use multiple SVOD than prefer Peer-to-Peer file sharing of UK consumers have cancelled their pay-TV subscription
- A little a fifth of all UK users churn from SVOD services they have viewed their favourite
- Messaging apps emerging as gatekeepers for content with significant implications both in and securing access to audiences
Companies mentioned in this report: Amazon, Blinkbox, Facebook, Instagram, iTunes, LoveFilm, Netflix, Popcorn Time, Snapchat, YouTube