Video Consumer Trends In The UK An Increasingly Diverse Consumer Landscape

Tim Mulligan

September 2016

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging platforms are also playing a bigger role than ever. of UK consumers now use three or more messaging platforms on a monthly basis. Although none of these messaging services has yet individually reached mainstream adoption, their penetration across all demographics and the centrality of video to the messaging app experience means that video providers have to pay close heed.

Companies mentioned in this report: Amazon, Blinkbox, Facebook, Instagram, iTunes, LoveFilm, Netflix, Popcorn Time, Snapchat, YouTube

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