Adblocker User Deep Dive High Value Users that Cannot Be Ignored
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Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most. Adblocker users comprise a segment that advertisers are no longer reaching online and on mobile. While publishers have to figure out how to salvage the revenue loss, advertisers, brands and agencies have to find an alternative way of reaching ad-resistant users. Not least because many are actually highly valuable tech sophisticates.
Companies Mentioned: Facebook, Netflix, Shazam, Snapchat, YouTube