Music Messaging Apps Vendor Landscape Music Consumption Will Never Quite Be The Same Again
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The 20,000 Foot View
Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between creator and audience. In doing so they have ushered in the prospect of the second song and continue to ask probing questions about just what music experiences should be. These apps represent a Digital Native feedback loop: built by Digital Natives for Digital Natives, a new generation of music tech to follow the last generation of services such as Spotify and SoundCloud that were built by Digital Immigrants.
Key Findings
- The music app landscape comprises a diverse of apps ranging from lip through video creation tools, social to music sharing
- There are Monthly Active Users (MAUs) of messenger apps, representing of the cumulative app downloads
- The lip apps Musical.ly and Dubsmash have appeal among young females (more of users are female) and than of Musical.ly’s users are under
- Musical.ly, Flipagram Dubsmash have the largest user with a combined million MAUs them
- Music messaging drive billion interactions each month
- The fact Musical.ly is now referring to users and Dubsmash to downloads that some of the growth may have slowed
- Music messaging illustrate the importance of breaking mold to engage younger music
- Music messaging users are predominately young with under and aged under
- Music subscribers messaging app users are five as likely use music messaging compared to overall consumers