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Music Messaging Apps Vendor Landscape Music Consumption Will Never Quite Be The Same Again

Report by Mark Mulligan
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The 20,000 Foot View 

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like and Dubsmash have catalyzed entirely new ways for young music fans to engage with music, blurring the lines between creator and audience. In doing so they have ushered in the prospect of the            second song and continue to ask probing questions about just what music experiences should be. These apps represent a Digital Native feedback loop: built by Digital Natives for Digital Natives, a new generation of music tech to follow the last generation of services such as Spotify and SoundCloud that were built by Digital Immigrants.

Key Findings

  • The music            app landscape comprises a diverse            of apps ranging from lip            through video creation tools, social            to music sharing
  • There are            Monthly Active Users (MAUs) of            messenger apps, representing            of the            cumulative app downloads
  • The lip            apps and Dubsmash have            appeal among young females (more                       of users are female) and            than            of’s users are            under           
  •, Flipagram            Dubsmash have the            largest user            with a combined            million MAUs            them
  • Music messaging            drive            billion interactions each month
  • The fact   is now referring to            users and Dubsmash to downloads            that some of the growth            may have slowed
  • Music messaging            illustrate the importance of breaking            mold to engage younger music           
  • Music messaging            users are predominately young with            under            and            aged under           
  • Music subscribers            messaging app users are five            as likely use music messaging            compared to overall consumers