Next Generation TV Operators Reconsolidation Is A-Coming
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Next Generation TV Operators: Reconsolidation Is A-Coming
20,000 Foot View: Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion in competing offerings. The result is a disjointed premium video experience for the digital consumer, with content fragmented across multiple siloed competing services. Just as the television set led to the establishment of hardware-specific cable, satellite and fibre pay-TV operators, so the new digital landscape will increasingly turn to one-stop solution providers that are able to aggregate and simplify the online video consumption experience.
Key Findings:
- The great unbundling promise has ended up into a disjointed user experience
- There are three broad categories of mobile apps for TV content: SVOD authenticated channel apps, video apps
- There were US video subscribers in June compared to million authenticated app
- Netflix, Amazon Hulu account for of all video subscribers
- It would a month to subscribe to of the video services necessary watch the most pirated TV is thus a real danger to premium services because of the siloing of premium content on competing SVOD services
- Video app creates a case for a aggregation platform that can both the defects in the market counter the appeal of piracy
- The most candidates to fill this role the big four technology companies: Amazon Apple, and Facebook (or
- Comparatively low for SVOD means that only tech partners can bring scalable to make a viable business to pay-TV
- Not only the shape of operators change, the distinction between network and will become progressively blurred
Companies Mentioned: Netflix, Amazon, Hulu, Fox Networks, HBO, YouTube, Google, Facebook, Snapchat, Verizon