Reports Music

Music and AI Beyond the hype cycle

Report by Tatiana Cirisano
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20,000 foot view:

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is crucial to parse what is hype and what is reality. This report uses behavioural data from both consumers and creators to help make informed predictions about how AI will reshape the music industry in the near-, mid-, and long-term. With deep implications across the industry, this report provides insights particularly for companies in recorded music, music creator tools, and social media positions to maximise this opportunity and understand its challenges.

Companies and brands mentioned:

Amazon Music, Anghami, Apple Music, Artlist, Bad Bunny, Batman, The Beatles,, Black Mirror, ByteDance, CharliXCX, Chat-GPT, Creative Intel, DALL-E, David Gilmour, Drake, Dupa Lipa, Decoherence, DreamTrack,, Encore Studio, Epidemic Sound, Google, Grimes, Holly Herndon, HYPH, Instagram, Kaiber, K/DA, Legacy Recordings, Luminate,, Meta, Mubert, Neural Frames, The Orb, Pentakill, Peter Gabriel, PIKA Labs, Pink Floyd, Reactional Music, Riot Games, Ripple, Sony Music, SoundCloud, Super Bowl, Spotify, Stem, Symphony, Taylor Swift, Tencent Music Entertainment, TikTok, TikTok Music, Troye Sivan, YouTube, Venice Music, and Vermillio