Music subscriber market shares Q4 2025 YouTube Music picks up the pace

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This report presents MIDiA’s music subscriber market shares and data from various MIDiA consumer surveys.

All music subscriber data in this report refers to the fourth quarter of each respective year. Numbers are always in millions, unless otherwise stated. Consumer survey data refers to Q4 2025, unless otherwise stated. Subscriber penetration is on a total population basis.
Methodological notes are included at the end of this report. Further methodology details are included in the full methodology statement in the Excel file associated with this report.

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Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.