MIDiA Research 2026–2033 global music forecasts A diversifying market
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This report presents the key figures, trends, and drivers of MIDiA’s music forecast model. This includes users and revenues across subscription, ad-supported audio, and ad-supported video streaming, physical, expanded rights, sync, performance, and more. The figures presented in this report are both retail and label trade values, and they are in billions of US dollars unless otherwise stated. Numbers associated with the years 2026–2033 are forecasted numbers. Detailed methodology information is available in the Methodology section of this report, as well as in the Excel file posted alongside it.
Key definitions and notes
Retail values: Total revenues generated, including retailer margin and music publishing-related collections. For ad-supported, revenues are gross values and refer to total revenue generated by ad sales, including platform and network margins etc.
Trade values: Refers to revenue earned for master recordings, which predominately means record labels, but also includes other non-label entities, such as artists direct (i.e., self-released artists)
Expanded rights: Refers to non-recorded music revenues labels participate in (e.g., branding, sponsorship, merch, live). Charts are always labelled as ‘including expanded rights’ when these figures are included
Global South: Refers to Asia Pacific, Latin America, and Rest of World
Music video users: Refers to all users who access music videos, either through ad-supported video platforms (e.g., YouTube) or subscriptions (e.g., YouTube Premium, Spotify)
Ad-supported video: Refers only to video that is ad-supported (i.e. Access via Spotify Premium or YouTube Premium are not included)
MIDiA’s label trade figures differ from figures from trade associations, such as the IFPI, due to MIDiA capturing some additional independent artist and independent label revenue that the IFPI does not, as well as the master recording side of music production libraries. Further definitions are available in the Methodology section.
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