Attention versus fandom Maximising the value of video engagement

This report examines how attention is created, retained, and monetised across video, social platforms, and the creator economy for entertainment IP holders, broadcasters, and streamers. It explores the growing gap between attention and fandom, why high engagement does not equal commercial value, and what decision-makers should do next. At its core is a three-layer framework: disposable, habitual, and devotional attention. While each plays a role, only devotional attention drives sustained monetisation. Platforms retain attention, but IP holders must convert it. If you want to understand how to turn reach into revenue, this report provides a framework for valuing attention and building monetisable fandom.