Beyond the hype AI music creation in 2025
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Generative AI tools are forging a new type of creator and shifting music creator workflows. While creators and consumers alike are interested in AI tools as they emerge, converting users is still an evident challenge. Music fandom has its foot in the door to increasing AI-assisted consumer creation and could pave the way for niche AI tools. This report outlines key conceptualisations, user insights, and implications of AI adoption, engagement headwinds, and maximising the opportunity of AI music creation.
Key data in this report:
- ChatGPT usage penetration by age
- How consumers use generative AI apps, Q1 2025
- Interest in using audio modification tools to customise favourite artist’s music, Q1 2024
- Interest in using audio modification tools to customise favourite artist’s music, Q1 2024
- Responsiveness and preferences of music and video creators’ to AI
- Video creator needs by sophistication level
This report sources data from:
- MIDiA Research Consumer Survey, Q1 2025, US, UK, Australia, Canada, France, Poland, Spain, Colombia, Japan, n=9,024
- MIDiA Research Consumer Survey, Q1 2024, US, UK, Australia, Canada, Germany, France, Poland, Turkey, China, South Africa, n=10,000
- MIDiA Research Music Creator Survey 2024, March 2024, n=450
- MIDiA Research Video Creator Survey, August 2024, n=240
Words: 2057 Pages: 27 Infographics: 12
Companies and brands mentioned: Adobe Firefly Boards, Adobe Firefly Generator, ChatGPT, Crypton Future Media, ElevenLabs, Fortnite, Google Gemini, Instagram, Luma, OpenAI Sora, Pictory, Suno Music Generator, Suno Upgraded Song Editor, Spike AI, TikTok, and YouTube