How Consumers Adopt Technology Why The S-Curve Rules

Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling technologies to reach global scale and mainstream adoption within their addressable audiences at a far faster rate than ever before. By understanding where new technologies are on their respective growth trajectories, we can better understand how they are likely to impact existing business models and markets.

Companies mentioned: Apple, HTC, Hulu, Pandora, Shazam, SoundCloud, Spotify, YouTube

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