Soundcloud User Profile Male Dominated Music Sophisticates

Mark Mulligan

November 2016

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster, SoundCloud has plotted a different path – one centred around independent content, creator uploads and free access. This approach has, however, left SoundCloud in a rights No Man’s Land, with rights owners pushing SoundCloud to more closely resemble the other players. Though the resulting major label deals struck in 2016 saw the launch of the subscription offering SoundCloud Go, SoundCloud’s user base is not simply a Spotify audience waiting for a subscription service to sign up to.

Companies mentioned in this report: Apple Music, Deezer, Napster, Snapchat, Spotify, Vine, YouTube

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