Soundcloud User Profile Male Dominated Music Sophisticates

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster, SoundCloud has plotted a different path – one centred around independent content, creator uploads and free access. This approach has, however, left SoundCloud in a rights No Man’s Land, with rights owners pushing SoundCloud to more closely resemble the other players. Though the resulting major label deals struck in 2016 saw the launch of the subscription offering SoundCloud Go, SoundCloud’s user base is not simply a Spotify audience waiting for a subscription service to sign up to.

Companies mentioned in this report: Apple Music, Deezer, Napster, Snapchat, Spotify, Vine, YouTube

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.