Podcast market shares 2025 A two-horse race – with YouTube out in front
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This report presents MIDiA’s podcast market shares dataset.
User data presented is on a monthly active user (MAU) basis and refers to the fourth quarter of each respective year, at period end. Numbers are in millions, unless otherwise stated.
Total podcasts user numbers are presented on a gross basis (i.e., a user of Spotify and Amazon Music would be counted twice in a gross total figure).
An Excel data set containing data and podcast market shares is published alongside this report.
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