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Australia Video Market Country Profile A Sophisticated Market With Strong Growth To Come

Report by Tim Mulligan
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Ranked as the            richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech companies, such as YouTube Red’s May 2016 launch and Netflix’s launch in March 2015.

Key Findings:

  • Australia has            second highest global smartphone penetration            but low mobile video engagement           
  •                       year olds are twice as likely to watch video on mobile phones as            year olds
  • Australia has            fourth highest online video user            rate
  •            of Australians use Netflix weekly            of Australian SVOD subscribers are female            year olds are four and a half times as likely to cut the cord as            year olds
  • Australian messaging            users are twice as likely            watch YouTube and a third            likely to watch Facebook videos
  • Australia's online            market will be worth            million            2020

Companies mentioned : Amazon Prime Video, Facebook, FairFax Media, Foxtel, Netflix,  The Nine Network, Nine Entertainment Corporation, Optus TV, Presto Entertainment, Quickflix, Stan, YouTube