Australia Video Market Country Profile A Sophisticated Market With Strong Growth To Come
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20,000 Foot View:
Ranked as the richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech companies, such as YouTube Red’s May 2016 launch and Netflix’s launch in March 2015.
Key Findings:
- Australia has second highest global smartphone penetration but low mobile video engagement year olds are twice as likely to watch video on mobile phones as year olds
- Australia has fourth highest online video user rate of Australians use Netflix weekly of Australian SVOD subscribers are female year olds are four and a half times as likely to cut the cord as year olds
- Australian messaging users are twice as likely watch YouTube and a third likely to watch Facebook videos
- Australia's online market will be worth million 2020
Companies mentioned : Amazon Prime Video, Facebook, FairFax Media, Foxtel, Netflix, The Nine Network, Nine Entertainment Corporation, Optus TV, Presto Entertainment, Quickflix, Stan, YouTube