Australia Video Market Country Profile A Sophisticated Market With Strong Growth To Come
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Ranked as the richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech companies, such as YouTube Red’s May 2016 launch and Netflix’s launch in March 2015.
Key Findings:
- Australia has the second highest global smartphone penetration rate but low mobile video engagement rates year olds are twice as likely to watch video on mobile phones as year olds
- Australia has the fourth highest online video user penetration rate of Australians use Netflix weekly of Australian SVOD subscribers are female year olds are four and a half times as likely to cut the cord as year olds
- Australian messaging app users are twice as likely to watch YouTube and a third more likely to watch Facebook videos
- Australia's online video market will be worth million by 2020
Companies mentioned : Amazon Prime Video, Facebook, FairFax Media, Foxtel, Netflix, The Nine Network, Nine Entertainment Corporation, Optus TV, Presto Entertainment, Quickflix, Stan, YouTube