Reports

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

27 Jul 2016

Australia Online video video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition. This, combined with its English speaking consumer base, means it is frequently at the vanguard of early video service roll outs by tech com...

Cover image for Mobile Messaging Platforms

Mobile Messaging Platforms
The Mobile Experience Revolution

Karol Severin

27 Jul 2016

ARPU mobile app economy messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android and 1 billion iOS devices) messaging apps are the smartphone killer app.

Cover image for Music Consumer Segmentation 2016

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Mark Mulligan

26 Jul 2016

Music consumers Subscriptions Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those based on attitudes are most valuable for understanding streaming consumers.

Cover image for State Of The YouTube Music Economy

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Mark Mulligan

11 Jul 2016

Streaming Streaming Music YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat.

Cover image for Video And Messaging Apps

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

Tim Mulligan

30 Jun 2016

Video Online video emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are becoming an increasingly important part of the video landscape.

Cover image for App Store Economics

App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

Karol Severin

30 Jun 2016

app store app economy app charts

Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.

Cover image for Brexit Implications

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

Streaming Music UK Streaming video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

Cover image for Cross Border Listening

Cross Border Listening
Borderless Hits And Curated Playlists

Mark Mulligan

31 May 2016

Streaming Streaming Music curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade after decade of stellar artists and music scenes of course also helps, but the first signs are emerging of smaller music markets being able to make t...

Cover image for Online Video Vendor Landscape

Online Video Vendor Landscape
Key Players in the Online Video Value Chain

Tim Mulligan

31 May 2016

Online video Messaging apps online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it into their core offerings. Thus the music streaming services have suddenly found themselves needing to pivot into video to remain relevant to Digital...

Cover image for Decoding The Live Event Consumer

Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Mark Mulligan

31 May 2016

live music concert goers gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of content abundance, consumers increasingly value the scarcity of live experiences.

Cover image for Profiling The Mobile Messaging App User

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Karol Severin

30 May 2016

Consumer behaviour messaging platforms Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the characteristics and behaviours of messaging app users.

Cover image for After The Album

After The Album
How Playlists Are Re-Defining Music Consumption

Mark Mulligan

30 Apr 2016

Subscriptions Streaming Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services wielded curation to drive differentiation. Playlists have always been the core currency of streaming, but now more than ever they are becoming the b...

Cover image for State Of The YouTube Nation

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

Tim Mulligan

28 Apr 2016

YouTube emerging markets Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively. Both emerging regions show diverging consumption patterns, with Latin America over indexing on the proportion of subscribers-to-views, and Asia ove...

Cover image for Decoding The Adblocking Consumer

Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

Karol Severin

27 Apr 2016

ad block adblocking adblockers

This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness of publishers’ responses. Many of the tactics deployed help slow some of the short-term revenue loss, but do little to address the longer-term situation.

Cover image for Decoding The Adblocking Threat

Decoding The Adblocking Threat
Key Players, End Games And Implications

Karol Severin

31 Mar 2016

adblocking mobile advertising adblockers

The desktop right now is undoubtedly where there is the most lost ad revenue due to adblocking. Adblocking on mobile may currently be smaller but this should not be an excuse for complacency and allowing the problem to acquire desktop adblocking proportions before serious notice is taken.

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Leo Morel

31 Mar 2016

Streaming Streaming Music mexico

Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical formats has been steadily falling, most Latin American countries have not developed music download markets, thus creating latent digital demand.

Cover image for YouTubers Go Mainstream

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Tim Mulligan

31 Mar 2016

YouTube YouTube Channels short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion. Despite Google sticking with its 2013 official statement of one billion monthly unique users for YouTube, it is clear that it is exploding in popu...

Mobile Market Country Profile: France
A Maturing App Market On The Brink Of MNO Consolidation

Karol Severin

29 Feb 2016

France mobile apps mobile

France is one of the leading European app markets. Like other key markets in the region, the French app market is already maturing with annual revenue and app buyer growth set to slow to single digits by 2020. With this shift in market dynamics, average revenue per user (ARPU) will gain importance.

Cover image for US PAY-TV Disruption And Consolidation

US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Tim Mulligan

29 Feb 2016

US cable tv usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching nearly a quarter of US households. Meanwhile regulators blocked Comcast’s year long bid for Time Warner, enabling rival Charter Communi...

Cover image for The Steady Demise Of The CD Buyer

The Steady Demise Of The CD Buyer
How The Music Industry Is Sleepwalking Into A Revenue Collapse

Mark Mulligan

26 Feb 2016

cd revenue cd buyers Music buyers

The CD was the catalyst for the record labels’ apogee but now resembles a product strategy time bomb ticking away. With all the momentum of streaming it is tempting to discount CD buyers as an inconvenient legacy of the physical era, a format anomaly that will soon pass.

© 2025 MIDiA Research Ltd. All Rights Reserved.