Reports Video

From Music Video To Music Inspired Video Music Video In The Multi-Distribution Era

Report by Tim Mulligan
Cover image for From Music Video To Music Inspired Video
Synopsis PDF PowerPoint Excel

Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing a clear preference for streaming rather than buying one-off products. This, combined with the post-platform distribution model that is evolving in the digital economy, means that music video’s role has to change. Music video as a genre now has to do two things: it has to be native to specific platforms and has to encompass content where music is the theme but not necessarily all of the video.

Key Findings 

  • Music video has entered its third phase of development
  • XXX accounts for XXX of the views for the top XXX most viewed YouTube channels 
  • XXX only account for XXX of the YouTube channel subscribers in the top XXX style="line-height: XXX consumption is now highly fragmented with messaging apps becoming a significant distribution channel
  • XXX most prolific YouTuber puts out XXX times as much video content in a week as the most prolific music artist in the top XXX YouTube channels
  • XXX accounts for XXX of videos viewed on YouTube but only XXX of time spent
  • XXX pre-roll video ads being served approximately every XXX minutes on YouTube, music’s share of YouTube ad revenue is just XXX style="line-height: XXX video formats are needed that create context around music and that are native to the platforms they are consumed on

Unlock critical media insight and intelligence for competitive advantage

Become a Client
Already a client? Login to read this report

Or, purchase this report

Purchase this report