From Music Video To Music Inspired Video Music Video In The Multi-Distribution Era
Get full access to this report and assets
If you are interested this report, or related reports such as Next Steps For Music Video How Music Videos Miss Much Of The YouTube Opportunity, State Of The YouTube Music Economy Growing Tensions As Worldviews Collide and State Of The YouTube Nation A Definitive Assessment Of The Global Youtube Economy get in touch today to enquire about a report bundle.
Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing a clear preference for streaming rather than buying one-off products. This, combined with the post-platform distribution model that is evolving in the digital economy, means that music video’s role has to change. Music video as a genre now has to do two things: it has to be native to specific platforms and has to encompass content where music is the theme but not necessarily all of the video.