Reports Media & Marketing

Facebook Messenger User Profile Streaming Savvy Mainstream Messaging App Users

Report by Karol Severin
Cover image for Facebook Messenger User Profile
Synopsis PowerPoint PowerPoint PDF

20,000 Foot View: Facebook Messenger has caught up with WhatsApp, boasting more than XXX billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’ mobile life. But Facebook wants Messenger to be so much more than a messaging app. As messaging bots get better and more widespread, Facebook wants Messenger to become the command centre of consumers’ mobile lives with added functionalities like shopping, food delivery, taxi services and eventually gaming. 

Key XXX of consumers use Facebook Messenger weekly

  • Penetration of Facebook Messenger varies significantly between countries, ranging from XXX in Brazil to XXX in XXX of Messenger’s weekly users are female
  • Messenger users are relatively evenly distributed by age with XXX younger than XXX of Messenger users are streaming video subscribers compared to XXX of overall messaging app users and XXX of all XXX of Messenger users watch YouTube compared to XXX of overall messaging app users and XXX of all XXX of Messenger users are Free Music Streamers compared to XXX of all consumers 
  • Companies mentioned in this report: Candy Crush Saga, Facebook, Facebook Messenger, Instagram, WhatsApp, YouTube 

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