Facebook Messenger User Profile Streaming Savvy Mainstream Messaging App Users

Facebook Messenger has caught up with WhatsApp, boasting more than billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’ mobile life. But Facebook wants Messenger to be so much more than a messaging app. As messaging bots get better and more widespread, Facebook wants Messenger to become the command centre of consumers’ mobile lives with added functionalities like shopping, food delivery, taxi services and eventually gaming.

Companies mentioned in this report: Candy Crush Saga, Facebook, Facebook Messenger, Instagram, WhatsApp, YouTube

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.