Facebook Messenger User Profile Streaming Savvy Mainstream Messaging App Users
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20,000 Foot View: Facebook Messenger has caught up with WhatsApp, boasting more than billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’ mobile life. But Facebook wants Messenger to be so much more than a messaging app. As messaging bots get better and more widespread, Facebook wants Messenger to become the command centre of consumers’ mobile lives with added functionalities like shopping, food delivery, taxi services and eventually gaming.
Key Findings
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of consumers use Facebook Messenger weekly
- Penetration of Messenger varies significantly between countries, from in Brazil to in of Messenger’s weekly users are female
- Messenger users relatively evenly distributed by age younger than of Messenger users are streaming video subscribers compared to of overall messaging app users and of all consumers of Messenger users watch YouTube compared to of overall messaging app users and of all consumers of Messenger users are Free Music Streamers compared to of all consumers
Companies mentioned in this report: Candy Crush Saga, Facebook, Facebook Messenger, Instagram, WhatsApp, YouTube