More than ever, social platforms are the de facto way that consumers interact not only with entertainment but with the internet itself. As internet access expands in emerging markets and social platforms continue to eat up digital entertainment consumption in developed ones, further growth is inevitable because the market has:

• The ability to grow user numbers
• The ability to grow time spent by those users
• The ability to make more money from that time spent, both from ads and increasingly from new subscription offerings

Social as it was in the 2000s and 2010s has matured. It is now entering a new phase of both growth and unique selling points, defined by the creator economy, the disruption of traditional entertainment, and a shift towards subscription models and new methods of monetisation. This report presents the key figures, trends, and drivers of MIDiA’s social forecast model. The figures presented in this report include user numbers, revenues, and average revenue per user, and are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides further regional data and a detailed methodology statement.

Key data and insights:

• Global social media revenue forecasts 2024-2031, split by region and revenue type,
• Global daily active and weekly active social media users forecasts 2024-2031, split by region and platform
• Social media subscription service forecasts, including revenue and number of subscribers
• Social media platform advertising revenue, split by region
• Analysis of regional trends for social media revenue and users
• Average Revenue Per User (ARPU) forecasts for social media, split by region