Next Generation Apps The Rise Of Mobile Life Ecosystems
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The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective app stores. But now a succession of apps have emerged as platforms that exist both within and across OS boundaries. Messaging apps, Facebook, eBay etc are all breaking down the barriers that existed between siloed app experiences in order to become de facto Operating Systems in their own right. Consumers are spending more of their digital-life time on mobile and each of these Mobile Life Ecosystems want as much of it as possible to go through them. The ongoing consolidation of mobile experiences will affect everything from infrastructure and development through distribution to content itself. Either prepare now or be left behind.
Companies mentioned in this report: Alphabet, Amazon, Apple, Disney, Facebook, Google, Instagram, LinkedIn, Microsoft, Minecraft, Netflix, Skype, Snapchat, Spotify, Tencent, Uber, WhatsAppÂ