Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The case for in-game video platforms
Closing the direct-to-consumer gap

Cover image for The case for in-game video platforms

Karol Severin

November 2024

Product Strategy

Game publishers have long used third-party video platforms like Twitch and YouTube as a springboard to promote their games. Meanwhile, Twitch and YouTube get advertising and creator-driven revenues in return. The relationship has largely been reciprocal and beneficial for both parties.

Global South rising
Streaming audiences in China, Turkey, and South Africa

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Tatiana Cirisano

November 2024

Spotify

YouTube

Deezer

It is increasingly clear that the future of the global music streaming business relies heavily on the Global South markets, which include Latin America, Asia Pacific, and the Rest of World. Most subscription growth is coming from these regions, which will collectively dominate the global music subscriber base by 2031, according to MIDiA’s global music forecasts.

Visionary audio
Unlocking the power of video in podcasting

Cover image for Visionary audio

Rutger Rosenborg

November 2024

brand partnerships

spotify podcasts

podcast creators

YouTube may be the only viable platform for long-form video podcasts, but that does not mean audio-first podcast platforms should abandon video. Instead, podcast platforms should leverage video both as a podcast format and as a marketing driver to increase podcast discovery and consumption.

MIDiA Research 2024-2031 global social forecasts
New frontiers and strong growth ahead

Cover image for MIDiA Research 2024-2031 global social forecasts

Hanna Kahlert and Mark Qi

November 2024

YouTube

Facebook

Instagram

More than ever, social platforms are the de facto way that consumers interact not only with entertainment but with the internet itself. As internet access expands in emerging markets and social platforms continue to eat up digital entertainment consumption in developed ones, further growth is inevitable because the market has: The ability to grow user numbers The ability to grow time spent by those users The ability to make more money from that time spent, both from ads and increasingly from new subscription offerings Social as it was in the 2000s and 2010s has matured.

State of the independent music economy
Fragmentation and consolidation

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Mark Mulligan and Tatiana Cirisano

October 2024

Business Strategy

independent label market shares

Independent label market shares by region

This report presents the results of MIDiA’s annual independent label and distributor survey, as well as the most comprehensive market sizing of the non-major label sector ever conducted. Built on revenue data for 5,500 companies, we present the definitive view of the independent music economy, with market sizing, regional trends, the companies to watch, market drivers, and a view of the forces that are shaping the business of tomorrow.

The future of creator hardware
AI’s new creative lane

Cover image for The future of creator hardware

Ben Woods

October 2024

Twitch

Sony

Microsoft

AI tools pose a risk to the hardware funnel by becoming the go-to toolkit for beginners and a substitute for recorded footage. With AI providing solutions at every stage of the video creator workflow, hardware must fight to justify its need. Especially because AI makes it easier for all creators to produce professional-grade content.

Music merchandise demand
Who, what, and where

Cover image for Music merchandise demand

Tatiana Cirisano

October 2024

Consumer behaviour

cds

Spotify

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring as new generations buy vinyl as a collectible keepsake, rather than a consumption format.

Social is eating entertainment
The future of memes, music, social platforms, and beyond

Cover image for Social is eating entertainment

Hanna Kahlert

October 2024

Product Strategy

Entertainment is now a key reason consumers engage with social platforms, opening new opportunities for social and raising new challenges for traditional entertainment. Social platforms offer not only a place to consume original content IP, but to create content around it, engage with the content discussing and unpacking it, and interact with other fans and viewers.

Socioeconomics of podcast listening
Engaging a higher value audience

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Rutger Rosenborg

October 2024

Creators

Subscriptions

Radio

Podcasts alone will struggle to monetise via subscriptions, leaving advertising as podcasts’ key source of revenue for the foreseeable future. However, podcasts do attract high-earning, high-spending audiences, which are often hard to reach with conventional advertising.

The single-player opportunity
Course correcting from a red to blue ocean

Cover image for The single-player opportunity

Rhys Elliott

September 2024

YouTube

Netflix

Xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including those that found initial success in single player, have been chasing the live-service trend.

Video creator tools
Hardware user profile

Cover image for Video creator tools

Ben Woods

September 2024

Product Strategy

The democratisation of video creation has created an unprecedented opportunity for hardware tools companies. However, converting casual creators and beginners into high spenders is difficult given the financial and educational barriers creators must overcome.

Music creator survey
Recalibration

Cover image for Music creator survey

Mark Mulligan and Tatiana Cirisano

September 2024

Audience Insight

The music creator economy has been slowly developing but was thrust into the spotlight by a surge of new creators during the Covid lockdowns. As with any bubble, it eventually burst; many creator tools companies saw the ensuing surge flatten post-lockdown.

O mercado brasileiro de música
Rumo ao estrelato

Cover image for O mercado brasileiro de música

Leo Morel and Tatiana Cirisano

September 2024

Business Strategy

Grande parte da população do Brasil adotou o streaming como formato de consumo musical. Atualmente, ele é o principal formato de consumo do país, correspondente a 82% de sua receita de música gravada. Isto, atrelada a forte conexão dos brasileiros com a música, está contribuindo para expandir as fronteiras da música local, com o funk brasileiro e artistas como Anitta se tornando conhecidos globalmente.

Brazil music market
Ready for prime time

Cover image for Brazil music market

Tatiana Cirisano and Leo Morel

September 2024

Business Strategy

Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations.

Q2 2024 music metrics
Bifurcation is here

Cover image for Q2 2024 music metrics

Mark Mulligan and Tatiana Cirisano

September 2024

Business Strategy

This report presents MIDiA consumer data for key music consumer behaviours and company financials for Q2 2024. Consumer data covered includes, streaming app usage, music behaviour, and streaming activities. Company financials covers record labels, music publishers, DSPs, and live music companies.

Analogue revival
A cultural pendulum swing

Cover image for Analogue revival

Hanna Kahlert

September 2024

Cultural trends

From the dumb phone trend to a vinyl revival, analogue has been back on the rise in the cultural zeitgeist. This could shake up the digital ecosystem and unlock potential opportunities for entertainment –– but the 'why’ behind the trend needs to be better understood to action the opportunity to its full potential.

From casual listeners to podcast purists
Mapping podcast platform preferences

Cover image for From casual listeners to podcast purists

Rutger Rosenborg

September 2024

Audience Insight

Consolidation has arrived in audio. As some tech companies turn to a multi-format strategy to keep users engaged, it becomes more difficult for single-format platforms to compete for the same subscriber base. Companies sticking to the single-format vision of podcasting run the risk of losing even more market share to YouTube and Spotify, but there remains a highly engaged niche of podcast purists that are still serviceable by the single-format platforms.

Video creator tools
Software user profile

Cover image for Video creator tools

Ben Woods

August 2024

Product Strategy

Creator economy

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers. Editing software and plugins remain key to monetisation, but challenges are emerging from subscription-adverse creators and users brought up on a diet of free tools.

The ‘why’ and ‘what’ behind in-game spending

Cover image for The ‘why’ and ‘what’ behind in-game spending

Karol Severin

August 2024

Audience Insight

As the games industry matures and global games revenue growth slows down, in-game spending will remain one of the industry’s key growth drivers. Historically, in-game spending was mostly associated with advantage-gaining items. In 2024 however, cosmetic in-game items account for the majority of in-game spending and will be increasing their share for the remainder of the decade.

French music consumer user profile
Unlocking fandom

Tatiana Cirisano

August 2024

Audience Insight

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French consumers, monthly, weekly, and daily breakdown French popular radio station daily and weekly usage French daily active usage, weekly active usage, and paid subscribers, for leading music streaming services France time series survey data from between Q2 2020 and Q2 2024, which includes weekly active users of key music streaming platforms Most popular types of music subscription plans (family plan, student plan, etc.

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