Marketing Reports from MIDiA Research

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

Podcast market value chain
The next investment is the listeners

Cover image for Podcast market value chain

Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

Ad Receptiveness Consumer Survey
Country Snapshots

Cover image for Ad Receptiveness Consumer Survey

Report by Mark Mulligan

23 Mar 2020

£3,000.00 excl. VAT

ad receptiveness

consumer survey

advertising

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Building Show Fandom in the Streaming Era

Report by Tim Mulligan

13 Feb 2020

£3,000.00 excl. VAT

tv show marketing

Marketing

streaming tv shows

The direct-to-consumer (D2C) video big bang moment is getting into stride, with Peacock and HBO Max following Apple TV+ and Disney+ into the already-congested video streaming marketplace. TV show marketing...

Demand Creation
What’s the Next Big Growth Curve for Music?

Report by Keith Jopling

14 Jan 2020

demand creation

music industry

labels

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00 excl. VAT

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...

Consumer Ad Receptiveness
Apathy, Evasion and Engagement

Cover image for Consumer Ad Receptiveness

Report by Mark Mulligan

30 Sep 2019

£3,000.00 excl. VAT

advertising

ads

Marketing

On-demand audiences expect to be able to control their digital experiences, and many have opted for the ad-free oases of streaming subscriptions. While traditional media might be losing audience share...

Music Marketing
Niche is the New Mainstream

Report by Mark Mulligan

20 May 2019

£2,000.00 excl. VAT

music marketing

Marketing

music marketing strategy

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...

Voice Control
Market Strategy for the Next Major Hardware Paradigm

Report by Zach Fuller

26 May 2017

voice control

echo

home device

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become...

Reports: Marketing