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Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Cover image for Music streaming consumer profile Q4 2024
Mark Mulligan and Tatiana Cirisano
Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation. This report presents data-focused visuals and impactful analysis of trends and anomalies that will inform your understanding of what is happening to today’s music consumer, why it is happening, and where these trends are heading.
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