Reports: Entertainment
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Cross-platform success Using social platforms to build audience and fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
The new Hollywood Tactics for YouTube’s TV takeover
Social as the home of online scenes Going beyond viral moments
The future of creator apps Fuelling engagement with fandom
India market focus A fandom and AI-forward online population
Leveraging anime A nuanced scene not a genre
Germany media consumption Q4 2024 Growth potential on all fronts
UK media consumption Q4 2024 A mature market with niche growth prospects
Cultural movements A new take on mainstream for the fragmentation era
AI chatbots The new conductors of entertainment
Scenes are the new markets Why and how entertainment should go niche
Streaming TV’s fight on social’s stage Tactics for a short-form video future
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
