Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Independent label and distributor survey Less is more
Splice x MIDiA Sounds of 2026 House on the rise
MIDiA Research 2026 predictions Change is the constant
Ad-supported music market shares Spotify ascending
Creator wellbeing Optimising time and battling burnout
Cross-platform success Using social platforms to build audience and fandom
The future of labels Shifting sands
Shifting headwinds for AI Transitioning from disruptor to status quo
The State of the Video Creator Economy The road to one billion creators
The future of music streaming Change or be changed
The winning formula for Grand Theft Auto VI Games pricing strategy
Creators as IP A 'personal brand' is an investment opportunity
All eyes, no ears Why virality is not building fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
