Global Reports from MIDiA Research

The new Hollywood
Tactics for YouTube’s TV takeover

Ben Woods

26 Aug 2025

Creators Streaming YouTube

YouTube is consolidating its takeover of the living room TV set. What began in the US is now becoming a global phenomenon. With younger audiences increasingly spending more time watching social video on the TV, broadcasters and streaming TV services must find a way to respond.

Cover image for MIDiA Research 2025-2032 global music publishing forecasts

MIDiA Research 2025-2032 global music publishing forecasts
A changing market

Mark Mulligan

18 Aug 2025

Music creators Music creators Music publishing

Throughout the 2020s the music publishing market has outperformed that of the labels, though total revenues remain significantly smaller. The origins of this disparity lie in streaming royalty splits but publishers and CMOs have fought hard to increase their share and to start from a better position with the emerging formats that will shape tomorro...

Streaming strongholds
High-potential markets for global music players

Perry Gresham

11 Aug 2025

ARPU Labels Streaming

While the balance of music streamers continues to tip towards global south markets, their smaller ARPU rates limit their revenues. Meanwhile, periodic price-rises and the advent of supremium will reinforce the contributions from the West. This report highlights streaming strongholds, those markets which, underscored by high music engagement and his...

Cover image for MIDiA Research 2025-2032 global music forecasts

MIDiA Research 2025-2032 global music forecasts
Recalibration

Mark Mulligan, Tatiana Cirisano, Perry Gresham and Mark Qi

30 Jun 2025

Global Business Strategy global music forecasts

This report presents the key figures, trends, and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values, and they are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and...

Pixels to playlists
Music preferences and behaviours of gamers

Rhys Elliott

28 Mar 2025

Innovation Labels US

The global games industry is a $236.9 billion behemoth. It now rivals film, television, and music combined in terms of revenues and is a cultural driver. Yet, for music companies, labels, and platforms, gaming represents more than a parallel market: it is agateway to the world’s most engaged, tech-savvy, and monetisable audience.

Cover image for MIDiA Research global games forecasts 2025–2031

MIDiA Research global games forecasts 2025–2031
The market is mature, so double-digit growth is a fantasy

Perry Gresham, Mark Qi and Rhys Elliott

30 Jan 2025

US Global Gaming

Interested in ' MIDiA Research global games forecasts 2025–2031' ? Access the free version here . Recent years have been tough for the games market. Like many industries, gaming overextended itself following the black swan event that was the COVID-19 pandemic.

Cover image for Before and after podcasts

Before and after podcasts
Mapping the podcast listener journey

Rutger Rosenborg

17 Jan 2025

US UK France

The global importance of video for podcasting extends into the unique market dynamics of the US, UK, France, Mexico, and Japan. Not only does this justify Spotify’s strategic video push, but it also indicates a need for other platforms to follow suit.

Cover image for MIDiA Research 2021 – 2028 global music forecasts

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

Mark Mulligan

30 Jun 2021

revenue Global Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country level data, including DSP market shares and a detailed...

Podcasts Q2 2020
Spotify Takes an Early Lead

Mark Mulligan

9 Oct 2020

US UK France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with adoption far lower than radio or streaming music. Podcasts have greater long-term market potential than music streaming but with many divergent objec...

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

6 Apr 2020

Free Report

Streaming Spotify Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic.

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

Apple Spotify Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade. Companies and brands mentioned in...

Cover image for Spotify Podcast Strategy

Spotify Podcast Strategy
Strong Start, Long Way to Go

Mark Mulligan

28 Nov 2019

Spotify Spotify Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though it is still early days for Spotify’s podcast strategy, there is clear long-term potential to transform the wider audio landscape.

Cover image for Radio Is Streaming’s Next Frontier

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Mark Mulligan

21 Nov 2017

Streaming Streaming Music Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in ter...

Cover image for Global Music Forecasts 2014 to 2019

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Mark Mulligan

16 Jul 2014

Subscriptions Music revenue Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.

Reports: Global