Reports: Gaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The state of music AI
The consumer opportunity lies in modification, not generation

Cover image for The state of music AI
Tatiana Cirisano and Hanna Kahlert
Consumer behaviour
music industry
Music publishing
MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post photos and videos on social media. However, just because everyone can do these things does not mean everyone will want to.
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Gamer brand fandom
Assessing partnership suitability between games and entertainment brands

Cover image for Gamer brand fandom
Karol Severin
Gaming
Entertainment
mobile games
Entertainment partnerships in games are booming, with games companies being approached with opportunities from all directions. This increased level of opportunity puts pressure on the available time and resources to properly evaluate each proposal. Simultaneously, the continuous influx of opportunities, coupled with ongoing games release deadlines,...
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