Reports: Digital

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The audio creator opportunity
Audio creator behaviours and monetisation potential

Cover image for The audio creator opportunity
Rutger Rosenborg
Historically, YouTubers and TikTok influencers have received the lion’s share of mainstream attention as a creator class – but audio creators are increasingly active on the same digital platforms and operating within the same formats. As a result, the audio creator has become a jack of all trades, moving between copyediting, audio editing, and ...
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