Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

State of the Music Publishing Nation

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Mark Mulligan and Zach Fuller

June 2019

Spotify

Spotify

Kobalt

This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated growth and music publishing...

Independent Artists
The Age of Empowerment

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Keith Jopling and Mark Mulligan

June 2019

Audience Insight

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded...

2019-2021
Emerging New Metrics for Sports Streaming Success

Cover image for 2019-2021

Alistair Taylor

June 2019

Streaming

Apple

Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as...

The Classical Music Market
Streaming's Next Genre?

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Keith Jopling, Mark Mulligan and Zach Fuller

June 2019

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico...

Direct to Consumer
Video’s Big Bang Moment

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Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

Spotify Q1 2019 Earnings

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Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started...

Truth and Trust in the Era of Fake News

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Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

State of the Streaming Nation 3.0
Multi-Paced Growth

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Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Sports SVOD Services Deep Dive

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Alistair Taylor

May 2019

Apple

Spotify

Video

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

Music Marketing
Niche is the New Mainstream

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Mark Mulligan

May 2019

Streaming

Streaming Music

Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Tim Mulligan

April 2019

US

YouTube

Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

One Billion-Plus YouTube Music Videos
Latin Takeover

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Mark Mulligan

April 2019

Spotify

YouTube

YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting...

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

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Zach Fuller

April 2019

Spotify

YouTube

Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential...

El mercado latinoamericano de transmisión de música
YouTube y Spotify se consolidan

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Leo Morel

April 2019

Streaming

Streaming Music

Latin America

Una imagen a 20.000 pies: Latinoamérica se ha convertido rápidamente en uno de los más importantes mercados de transmisión de música, debido a la acelerada adopción de los consumidores, creciente...

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

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Leo Morel

April 2019

Streaming

Streaming Music

Latin America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones,...

E-sports
An Alternative Future for Televised Sports?

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Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

April 2019

Video

YouTube

Amazon

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed...

SVOD Stacking
Direct to Consumer Services Set to Move the Needle

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Tim Mulligan

March 2019

Streaming

US

UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite....

Four Marketing Principles for the Digital Economy
1.0

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Georgia Meyer

March 2019

digital content

context

amazon studios

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles...

Latin America Streaming Music Market
YouTube and Spotify Take Hold

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Leo Morel

March 2019

Streaming

Streaming Music

iTunes

Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing...

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