The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks through association with their shows. The disconnect between original TV networks and global audiences is becoming wider as local networks and streaming services gain audience appeal and relevance. These trends leave TV networks with the challenge of preserving and reimagining their brand value.

Companies and brands mentioned in this report:             Reasons Why, ABC,            Amazon Prime Video, AMC, American Gods, BBC, Big Brother, Black Mirror, Blue Planet, Brooklyn Nine-Nine, CBS, Channel            Channel            Crave, Criminal Minds, CTV, Disney+, Friends, FX, Game of Thrones, Grey’s Anatomy, Hawaii Five-O, HBO, HBO Go, HBO Now, House of Cards, I’m a Celebrity Get Me Out of Here, ITV, Iron Man            Killing Eve, Love Island Australia, NBC, NCIS, Netflix, Netflix Canada, Netflix UK, Paramount Pictures, Riverdale, Sky, Starz, Stranger Things, The Big Bang Theory, The Big Three, The CW, The Voice, The Voice Australia The Walt Disney Studios, The Walking Dead, The Widow, Top Gear, Victoria, Vikings, WarnerMedia, YouTube, Young Sheldon