The Playlist Revolution Streaming’s Battleground
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The 20,000 Foot View: Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists may not yet have become the dominant use case for streaming music in the way that binge watching is for video, they are transforming how audiences consume music and are becoming the key tool by which streaming services can differentiate in a commodified and highly-competitive market.
Key Findings
- Playlists are music consumption, with of consumers that they are listening to less because of playlists
- Though others catching up, Spotify remains a power in playlists: of Spotify listen to playlists regularly, compared of music streamers
- Spotify has majority of curated playlist users: curated playlist listeners are Spotify active users (WAUs)
- Just of listen to music over smart although the rate rises to average of across key streaming app users
- Smart speakers be the native platform for due to the fusion of learning, device and location
- Spotify has highest usage of its top playlists, with an average WAU of Spotify users across the and for Today’s Top Hits
- Amazon’s top average WAU penetration is just unlike Apple and Spotify its are dominated by genre, mood activity hybrids
- Mood playlists most popular with younger consumers age while genre lists appeal to older consumers (average age
- Podcasts are as an important complement to with Spotify leading the charge of Spotify users are podcast listeners, compared to for Apple Music users
Companies and brands mentioned in this report: Amazon, Amazon Music Unlimited, Amazon Prime Music, Anchor, Apple, AT&T, Comcast, Deezer, Facebook, Gimlet, Google, Google Play Music, iHeart Radio, Instagram, Liberty Media, Microsoft, Pandora, Sirius XM, Soundcloud, Soundsgood, Spotify, Twitter, Viacom, Warner Media, Your Daily Drive, YouTube