Reports: SoundCloud
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music consumer behaviour Q1 2025 Mixed signals
International success for local language artists A strategic playbook
AI futures Culture wars
Germany media consumption Q4 2024 Growth potential on all fronts
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
Global South rising Streaming audiences in China, Turkey, and South Africa
Music merchandise demand Who, what, and where
The state and future of music fandom Unleashing fan creativity
Artists direct Focus on passion, not professionalism
AI and the future of music The future is already here
US millennial snapshot A looming generational blind spot
Kill the campaign Music marketing needs branding, not direct response
Closing the background gap Focused versus background audio listening
