Reports Music

Music Subscriber Market Shares 3.0 The Big Three Dominate

Report by Mark Mulligan
Cover image for Music Subscriber Market Shares 3.0
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The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from XXX 2015 to XXX 2019 for XXX streaming services across XXX different markets. 

Key Insights

  • There were XXX million music subscribers globally in XXX 2019, up XXX million on XXX 2018, with Spotify the market leader at XXX market share with XXX million subscribers
  • Spotify has maintained long-term market share but Apple and Amazon grew to XXX and XXX respectively. Google was also a big gainer, with XXX million subscribers 
  • Apple Music leads the US with XXX million representing XXX of the total XXX million US subscribers, with Spotify second on XXX with XXX million
  • Both Amazon and Apple gained US market share between XXX 2017 and XXX 2019 at Spotify’s expense
  • The UK reached XXX million subscribers in XXX 2019, up from XXX million in XXX 2017, with Spotify leading on XXX million. Amazon and Google were big gainers, but Apple slowed in 2019
  • Canada had XXX million subscribers in XXX 2019, up from XXX million in XXX 2017, with Spotify leading on XXX million, more than Amazon and Apple combined
  • France was Europe’s third-largest subscriber market with XXX million subscribers in XXX 2019, with Spotify leading on XXX million and Deezer second with XXX million
  • Germany is Europe’s second largest subscriber market with XXX million. Spotify leads with XXX million followed by Amazon on XXX million
  • Sweden is one of Europe’s smaller streaming markets with XXX million subscribers, but it is also one of its most developed with XXX penetration. Spotify dominates with XXX share
  • Spotify dominates the Australian streaming market with XXX of the total XXX million subscribers, though Apple and Google both grew faster
  • Japan is the most fragmented major streaming market with six large-scale services. Amazon leads with XXX market share with Apple second on XXX is Latin America’s largest streaming market with XXX million subscribers. Spotify leads with XXX million but Deezer is a strong second with XXX million

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Amazon Music, Apple, Apple Music, AWA, Bytedance, d Hits, Deezer, Gaana, Genie Music, Google, Hungama, Jio Saavn, KKBox, Line Music, MelON, Napster, Netease, Pandora, Sirius XM, Soundcloud, Spotify, Tencent Music, Tidal, TikTok, YouTube Music, Wynk, Xiami 

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