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Music Subscriber Market Shares 3.0 The Big Three Dominate

Report by Mark Mulligan
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The 20,000 Foot View:  This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from        2015 to        2019 for        streaming services across        different markets. 

Key Insights

  • There were        million music subscribers globally in        2019, up        million on        2018, with Spotify the market leader at        market share with        million subscribers
  • Spotify has maintained long-term market share but Apple and Amazon grew to        and        respectively. Google was also a big gainer, with        million subscribers 
  • Apple Music leads the US with        million representing        of the total        million US subscribers, with Spotify second on        with        million
  • Both Amazon and Apple gained US market share between        2017 and        2019 at Spotify’s expense
  • The UK reached        million subscribers in        2019, up from        million in        2017, with Spotify leading on        million. Amazon and Google were big gainers, but Apple slowed in 2019
  • Canada had        million subscribers in        2019, up from        million in        2017, with Spotify leading on        million, more than Amazon and Apple combined
  • France was Europe’s third-largest subscriber market with        million subscribers in        2019, with Spotify leading on        million and Deezer second with        million
  • Germany is Europe’s second largest subscriber market with        million. Spotify leads with        million followed by Amazon on        million
  • Sweden is one of Europe’s smaller streaming markets with        million subscribers, but it is also one of its most developed with        penetration. Spotify dominates with        share
  • Spotify dominates the Australian streaming market with        of the total        million subscribers, though Apple and Google both grew faster
  • Japan is the most fragmented major streaming market with six large-scale services. Amazon leads with        market share with Apple second on       
  • Brazil is Latin America’s largest streaming market with        million subscribers. Spotify leads with        million but Deezer is a strong second with        million

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Amazon Music, Apple, Apple Music, AWA, Bytedance, d Hits, Deezer, Gaana, Genie Music, Google, Hungama, Jio Saavn, KKBox, Line Music, MelON, Napster, Netease, Pandora, Sirius XM, Soundcloud, Spotify, Tencent Music, Tidal, TikTok, YouTube Music, Wynk, Xiami 

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